Industry News, Printers News

Personalization to Take a 360 Degree Turn in Xerox Booth at PACK EXPO

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By: Anthony Locicero

Copy editor, New York Post

Attendees at the 2017 PACK EXPO packaging tradeshow will be able to watch variable images get printed directly on a plastic cup. The demonstration will showcase 360 degree printing capabilities on three-dimensional cylindrical objects, taking Xerox’s Direct to Object Inkjet Printer one step further. “Imagine a compact counter height printer that can personalize each cup as it spins through the device at a sporting event, food establishment or print shop,” said Karl Dueland, VP of Xerox’s Digi...

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